Mastering

Objective

Triangle partnered with a small online coaching business with the primary goal of scaling their ad spend to $500,000 per month while maintaining at least a 2x Return on Ad Spend (ROAS). The client’s focus was booking qualified calls for a high-ticket offer, but they faced major challenges in consistently generating quality leads and scaling profitably.

Although they had seen success on a smaller scale, their growth stalled due to inconsistent ad performance and inefficient lead handling. They needed a partner who could engineer a scalable system—not just to drive more leads, but to improve lead quality, follow-up, and conversions.

What We Did

To solve these challenges, Triangle implemented a multi-layered strategy combining media buying, full-funnel optimization, and AI-powered lead conversion systems. Here's what we executed:

Audience Segmentation and Targeting
We began with deep research into the client’s ideal customer, creating segmented audiences for YouTube and Facebook. This allowed us to focus on high-intent users, ensuring that the ad budget was spent reaching people most likely to engage, book, and convert.

Development of Custom Funnels
Triangle built a fully custom high-ticket funnel, optimized for mobile and desktop, and designed specifically to convert cold traffic into booked calls. The funnel included high-converting landing pages, value-driven nurture content, and a frictionless booking experience from ad click to calendar confirmation.

Innovative Ad Campaign Execution
We deployed Triangle’s 21x testing framework—built from over $30M in managed ad spend—to test creative angles, copy variations, placements, and formats. One of the most successful campaigns turned a $70,000 ad spend into over $1 million in sales in under three months, by refining creative and scaling only the top performers.

AI-Powered Automations for Follow-Up
Triangle’s custom-built automations using GoHighLevel and n8n were deployed to replace slow and inconsistent manual follow-ups. We created personalized SMS, email, and retargeting flows that responded based on lead behavior—keeping prospects warm and moving them toward booking without overwhelming the client’s sales team.

Performance Monitoring & Optimization
Throughout the campaign, we continuously monitored performance data to optimize ad delivery, cost-per-call, and conversion rates. Using real-time feedback loops, we adjusted bids, swapped creatives, refined audience segments, and ensured every dollar of ad spend delivered measurable ROI.

Results

• Monthly Sales: Surpassed $1 million in sales
• ROAS: Maintained 2x–3x Return on Ad Spend
• Revenue Growth: Scaled $70K in ad spend into $1M+ in sales in just 3 months
• Ad Spend Scaling: Systematically scaled to $500,000/month while maintaining efficiency

Client Testimonial

"Peter is a top-level media buyer with an A+ attitude. He knows how to generate high-quality leads and scale offers. When opportunities arise in areas he’s less experienced in, he dives in headfirst and becomes an expert in no time."

-Dave L.