Paris Concerts

Objective

Triangle partnered with a Philadelphia-based concert promotion business with the primary objective of selling out large-scale shows for major artists like Lil Uzi Vert. The client’s goal was to pack venues of up to 10,000 seats—but they were hitting a wall when it came to generating enough ticket sales, especially in a competitive and fast-paced music industry.

While the client had proven success with smaller events, they needed a scalable, repeatable system that could help them break through and dominate larger venues. They sought out Triangle to engineer a system that could consistently convert cold traffic into paying ticket buyers—quickly and at scale.

What We Did

To address the challenges, Triangle deployed a full-stack strategy that included Paid Ads, Advanced Funnel Builds, and Automated Follow-Up Systems—all powered by our proprietary “Cold to Cash” framework. Here’s the breakdown of our approach:

Audience Research & Targeting Strategy
We started by segmenting and researching their core concert buyer profiles. Using real-time intent data, location-based targeting, and behavioral patterns across social platforms, we built a precision targeting strategy designed to find people most likely to buy concert tickets.

Custom Ticket Funnels
Triangle built a seamless multi-step sales funnel, designed to capture attention, drive urgency, and convert interest into ticket purchases. From ad click to checkout, we optimized every step to reduce drop-offs and increase transaction volume, even for last-minute buyers.

21x Creative + Audience Testing Process
Using our proven testing framework developed from $30M+ in ad spend, we launched a 21-variable test campaign that explored multiple creatives, copy angles, placements, and audience segments. This allowed us to scale winners quickly while reducing cost-per-ticket as volume increased.

Automations & Retargeting Systems
We built automated follow-up systems to retarget site visitors, re-engage drop-offs, and convert fence-sitters. This included behavior-based email and SMS sequences, plus high-converting retargeting ads that pushed users back into the funnel with event reminders and urgency triggers.

Performance Optimization
Throughout the campaign, we monitored daily performance, adjusted bids, refreshed creatives, and scaled profitable ad sets aggressively. We also dynamically shifted spend across platforms (Meta, YouTube, Google) to stay ahead of CPM spikes and keep ROAS high.

Results

• Ticket Sales per Show: Averaged $300K–$550K
• ROAS: 45x on initial campaigns—$10K in spend generated $450K+ in sales within 60 days
• Ad Spend Scaling: Increased ad budget with zero drop in performance or efficiency
• Time to Results: Major milestones hit in 60–90 days

Client Testimonial

"Triangle’s systems didn’t just help us sell tickets—they helped us sell out. Their targeting, automations, and optimization work together like a machine. We went from hoping to sell out to expecting it."

— Tristan Paris, Concert Promoter